My name is
Michael Crafton.
11 acquisitions, 5 exits, and 31 advisory projects taught me one thing: the leader is the business. I help leaders grow both.
I started in 2005 with $800 and a pickup truck. Across my career I have led 11 acquisitions, 5 exits, and 31 advisory projects. Today I speak to rooms of leaders, I guide leaders personally through 4CAP, and I keep walking.
It all begins with a simple step.
- Founder, 323 Ocean and 360 Services (later Nelbud).
- Board director and advisor.
- Nine workplace culture awards.
- Creator, 4CAP leadership assessment.
Three paths. Choose one.
Three stories
Stories from the road. Where every talk begins.
Ultimate Pivot
After two consecutive months of breaking our all-time monthly revenue record, the next month the world changed overnight.
Read the story → 02
Seeing My Soul
As I approached my 40th birthday, a friend shared a video about an event called KOKORO, a civilian simulation of the Navy SEAL’s Hell Week.
Read the story → 03
Swimming with Sharks
Selling my company was supposed to be the pinnacle of my career, the moment when all my hard work paid off.
Read the story →All stories
26 stories- Bull Run
- Gritty & Unglamourous
- Typhoid Fever
- Hell Years
- Cuban Nightmare I
- Swimming with Sharks
- Cuban Nightmare Ii
- Kill the Deal
- Not Inherently Evil
- Due Diligence
- Ultimate Network
- Situational Awareness
- North Korea
- Ultimate Pivot
- Seeing My Soul
- Pinched C6/C7 Nerve
- The Process
- Time To Walk
- Best in the World
- Burning Man
- Chaos
- Stingray
- Sheepdog
- Friends in High Places
- Comfort Zones
- Leadership 101