Speaker kit
Everything you need to brief a committee, write the program, and introduce Michael. No forms, no waiting.
Three lengths
50 words
52 words · third personMichael Crafton is an entrepreneur, advisor, and guide. He founded 360 Services in 2005 with $800 and a pickup truck and grew it into Nelbud Services Group, acquired by Halton Group in 2021. Across his career he has led 11 acquisitions, 5 exits, and 31 advisory projects. He created the 4CAP framework.
100 words
100 words · third personMichael Crafton is an entrepreneur, advisor, and guide. In 2005 he founded 360 Services with $800 and a pickup truck, and grew it into Nelbud Services Group, acquired by Halton Group in 2021. Across his career he has led 11 acquisitions and 5 exits, on both sides of the table, and 31 advisory projects. Today he is the founder and CEO of 323 Ocean, a strategic advisory firm, the founder of Flex Alpha, and the CEO of an AI-led healthcare revenue cycle company named a Best Places To Work in 2025 and 2026. He created 4CAP, a framework for physical, mental, emotional, and spiritual leadership.
250 words
245 words · third personMichael Crafton is an entrepreneur, advisor, and guide. In 2005 he founded 360 Services with $800 and a pickup truck, no investors, and no connections. He chose grease cleaning, a corner of the industry nobody wanted to master, because it was hard. That company became Nelbud Services Group, acquired by Halton Group in 2021. When competitors cut costs in the 2008 downturn, Michael invested in automation and technology. His belief has always been simple: employees first, customers second. That belief earned a seven-time Distinguished Top Workplace award. Across his career he has led 11 acquisitions and 5 exits, on both sides of the table, and 31 advisory projects. Today he is the founder and CEO of 323 Ocean, a strategic advisory firm, and the founder of Flex Alpha, a strategic investment firm. As CEO of a healthcare revenue cycle company, he is transforming its work through AI and automation, and the company was named a Best Places To Work in 2025 and 2026. Michael created 4CAP, a framework built on four dimensions: physical, mental, emotional, and spiritual. He has completed SEALFIT KOKORO and run with the bulls in Pamplona. A past Chapter Chair of YPO Indiana, he now serves as an Area Officer on the YPO Mid-American Region Board and is Champion of the YPO MAUS Colombia 2028 regional conference. His message is the same on every stage: do hard things, stay present, and keep moving forward.
About 60 seconds
151 words, read at a natural pace.
Our next speaker started a company in 2005 with $800 and a pickup truck. He picked the corner of his industry that nobody wanted, the hard, unglamorous work, and built it into a national company that a global manufacturer acquired. Along the way he has led 11 acquisitions and 5 exits, sitting on both sides of the table, and 31 advisory projects. Today he leads 323 Ocean, a strategic advisory firm. He has completed SEALFIT KOKORO, run with the bulls in Pamplona, and created 4CAP, a framework for leaders who want to be capable, able, and prepared, physically, mentally, emotionally, and spiritually. He believes employees come first, and that true wealth is measured in presence. Today he will show us why the leader is the business, and how to grow both. Please welcome Michael Crafton.
The talks
- Building and Scaling Service Businesses from Startup to National Platform
How a 2005 startup with $800 and a pickup truck became a national service platform acquired by a global manufacturer, and the decisions that mattered at each stage.
Companion workshop: The Next Stage - Technology as Strategy: Deploying AI and Automation for Competitive Advantage
Why investing in automation in the 2008 downturn, while competitors cut costs, became an advantage, and how the same thinking now drives an AI-led healthcare revenue cycle company.
Companion workshop: The Automation Map - Employees First, Customers Second: Culture as a Growth Lever
The case for putting employees ahead of customers, from a leader whose companies earned a seven-time Distinguished Top Workplace award and Best Places To Work recognition.
Companion workshop: Culture by Design - The Art of the Exit: Navigating Multiple M&A Transactions as a Founder
What 11 acquisitions and 5 exits, on both sides of the table, teach a founder about building a company someone will pay for.
Companion workshop: Exit Ready - 4CAP: Developing Physically, Mentally, Emotionally, and Spiritually Aligned Leaders
The 4CAP framework for leaders who are capable, able, and prepared across four dimensions: physical, mental, emotional, and spiritual.
Companion workshop: The 4CAP Session - The Maverick Advantage: Leading by Conviction in a World That Rewards Conformity
Fearless, radically authentic leadership: trusting your gut and doing what you believe, from a leader who started with $800 and a pickup truck and has been a maverick in a world that does not reward it.
Companion workshop: The Maverick Session
Each is a 45 to 60 minute keynote with a companion 2 to 3 hour workshop. Fireside and virtual formats available.
One page, letter size
The six packages, the record, and how to book, on a single page for your committee.
Download the one-sheet (PDF)
Tech rider and travel
Tech rider
- Wireless lavalier microphone, with a handheld as backup.
- Projector or LED screen with HDMI input. Michael brings slides on his laptop, with a USB backup.
- A downstage confidence monitor showing current and next slide.
- A wireless slide advancer, or Michael brings his own.
- No podium needed; open stage to move. Water on stage.
- A 30 minute tech check in the room before doors open.
Travel
- Michael travels from Indianapolis (IND). Delta preferred.
- Business class air for all flights.
- Same-day travel when the schedule allows; one hotel night included when it does not.
- Ground transportation. Travel is billed at cost.
- Book at least 60 days out. Shorter timelines are considered on request.
Outlets
Names only. Logos wait for permission.
- Gut + ScienceEpisode 013
- Ditch Digger CEO#32
- Show Up as a LeaderEpisode 28
- Inside INdiana BusinessIIBTV, 2016 and 2019
- Indianapolis Business JournalForty Under 40, 2013
- Zero ExcusesGadellNet
- Restaurant RockstarsEpisode #193