Speaking / Employees First
Employees First, Customers Second: Culture as a Growth Lever
The case for putting employees ahead of customers, from a leader who led companies to nine Top Workplaces and Best Places To Work awards.
The keynote, 45 to 60 minutes
For the whole room
Employees first, customers second. An engaged employee creates lifelong customers. Michael built that belief into companies and led them to nine Top Workplaces and Best Places To Work awards.
The room leaves with
- The case for putting employees ahead of customers, and what it does to growth.
- Why culture is a lever on cost and customer value, not a soft extra.
- The few habits that make a culture real on an ordinary Tuesday.
The companion workshop, 2 to 3 hours
Culture by Design
The commitments a leadership team will actually keep. Led by Michael, for the same audience or its leadership team.
The team leaves with
- An honest read of the culture your team has today, in its own words.
- The commitments your leadership team will actually keep.
- How you will know, in 90 days, whether the commitments are holding.
Who it suits
- Leadership offsites and annual leadership meetings
- HR and people conferences
- Industry conferences where hiring and retention are the pressing issue
Roles: CEOs, presidents, CHROs, and people leaders
Formats and lengths
- Keynote45 to 60 minutes
- Keynote plus Culture by DesignKeynote plus 2 to 3 hours
- Workshop2 to 3 hours
- FiresideConversation with your host
- VirtualKeynote and workshop, live online
Related appearance: Gut + Science, Episode 013, “Employees First, Customers Second”.
Where this talk comes from
Related stories
The other five packages
- 01 Building and Scaling Service Businesses from Startup to National Platform
- 02 Technology as Strategy: Deploying AI and Automation for Competitive Advantage
- 04 The Art of the Exit: Navigating Multiple M&A Transactions as a Founder
- 05 4CAP: Developing Physically, Mentally, Emotionally, and Spiritually Aligned Leaders
- 06 The Maverick Advantage: Leading by Conviction in a World That Rewards Conformity
Bring this to your room.
Email booking@michaelcrafton.com or use the booking form.