The Maverick Advantage: Leading by Conviction in a World That Rewards Conformity
Fearless, radically authentic leadership: trusting your gut and doing what you believe, from a leader who started with $800 and a pickup truck and has been a maverick in a world that does not reward it.
For the whole room
In 2005 Michael started a company with $800 and a pickup truck, in a corner of the industry nobody else wanted to master. Since then he has run with the bulls in Pamplona, hatched a plan to sneak into North Korea, made two trips to Cuba, attended Burning Man, and completed SEALFIT KOKORO, a 50-plus hour endurance evolution modeled after Navy SEAL Hell Week. None of it was the safe choice. This keynote is about leading by conviction: trusting your gut, doing what you believe, and accepting the price that conformity never asks you to pay.
- Why the safe choice and the right choice are rarely the same, and how to tell them apart.
- How to trust your gut when the data, the room, and the consensus point the other way.
- What it costs to lead as yourself, and why it is worth paying.
The Maverick Session
A working session on leading by conviction, for leaders who are done blending in. Led by Michael, for the same audience or its leadership team.
- Each leader names one belief they hold that the room, or the industry, does not.
- One gut decision the team has been avoiding, put on the table and decided.
- A personal 90 day commitment to lead more fearlessly and more authentically.
- Industry conferences: opening and closing keynotes, sales and growth audiences
- Leadership offsites and sales kickoffs
- CEO peer groups, forums, and entrepreneur programs
Roles: CEOs, founders, sales leaders, and leaders expected to change something
- Keynote45 to 60 minutes
- Keynote plus The Maverick SessionKeynote plus 2 to 3 hours
- Workshop2 to 3 hours
- FiresideConversation with your host
- VirtualKeynote and workshop, live online
Related stories
- 01 Building and Scaling Service Businesses from Startup to National Platform
- 02 Technology as Strategy: Deploying AI and Automation for Competitive Advantage
- 03 Employees First, Customers Second: Culture as a Growth Lever
- 04 The Art of the Exit: Navigating Multiple M&A Transactions as a Founder
- 05 4CAP: Developing Physically, Mentally, Emotionally, and Spiritually Aligned Leaders
Bring this to your room.
Email booking@michaelcrafton.com or use the booking form.


